PPC Specialist

PPC Specialist - Responsibilities:

  • Participate in forming effective paid search strategies.
  • Launch and optimize various PPC campaigns.
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting.
  • Monitor budget and adjust bids to gain better ROI.
  • Track KPIs to assess performance and pinpoint issues.
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts.
  • Suggest and develop new campaigns across multiple channels.
  • Maintain partnerships with PPC ad platforms and vendors.
  • Find ways to reduce risk of click fraud.
  • Keep dated with latest PPC and SEM trends.

Requirements

  • Proven experience as a PPC Manager or Digital Marketing Specialist.
  • Experience in data analysis and reporting.
  • Knowledge of SEO and digital marketing concepts.
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus.
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills.
  • Digital Media or a related field; AdWords certification is a plus.