A 2020 Search Engine Journal survey found that 25% of people click through to websites that are in the top spot on search engine results pages (SERP). This ratio sharply drops to 2.5% and 15%, respectively, for websites in positions 2 and 10. By the time you get to Google's second page, that number is even lower.
SEO posts have a major contribution to the percentage mentioned above. A well-optimized blog has a higher chance of reserving a top spot on Google. But what really matters is great content. It’s a skill to produce content that’s both for the search engines and for your audience. Our blog below will unveil some of the best SEO blog writing tips.
SEO content writing is the process of producing written content with the aim of ranking it on search engine giant Google's first page or any other search engine. The goal is achieved and backed by relevant keywords around which the content is optimized to fulfill the user’s intent.
For effective SEO content writing, the blogger must strategically place the keywords throughout the entire piece of content that seems to be natural and engaging. SEO content writers must create relevant, informative, and engaging content to increase website traffic, engagement, and conversions.
Overall, ask any top SEO agency in Delhi and they will agree that SEO blog writing is a main component of digital marketing and essential for a company’s growth.
Learn how to make your blogs stand out by following these 9 tips to improve your SEO article writing:
The topic on which you choose to write the content is the first link to ranking higher on SERP. If the topic is of no interest to your audience or if nobody wants to know about it, perform even the best SEO, and it won’t rank.
The topic must always hold relevance and interests related to your niche that also provide value to your readers.
Write any blog post, and it should have a minimum of 300 words. But always keep a balance of words in terms of length. Google personally prefers long articles, but long articles can sometimes turn your readers off.
It’s highly recommended to write long-form articles only when you are a skilled blogger. Lengthy blogs mean getting your users to read the entire blog—a task a novice might find difficult.
Not only the main title, but also the headings must contain the primary keyword for easy ranking. Every header or section you create aids in your page's rise in the user's search results.
Make sure to use H1, H2, H3, and H4 headings when writing a blog so that the reader knows what to expect from it. Therefore, the proper keywords must be used in these subheads that relate to the material of your post.
Don’t add keywords to the content just for the sake of it. Google absolutely hates unnecessary keywords stuffed into any article, and that can negatively impact your rankings. Keyword usage should be practical, smooth, and engaging, all focused on providing what your users are looking for.
Next very valuable SEO content writing tip is the structure of the article. The content structure should go like:
Plan your content structure before you start writing. Sectioning out a blog post can make it easier to write. Writing 200 words to cover a certain piece of the post is quicker and more efficient than trying to create longer segments.
Transitional phrases aid readers in scanning your text to understand how sentences and paragraphs relate to one another.
Say, for illustration, that customers choose to purchase your product for three reasons. Use signal words like "first," "second," and "last" wherever necessary.
To draft content that reaches your audience's eyes, mind, and heart, you will first have to understand them. Suppose you write articles that provide some serious solutions. The tone of the content can’t be jolly or happy. It should be to the point, crisp, and short. Similarly, if you are writing something that has to do with entertainment, the tone should be fun and easygoing.
When you understand your audience well, there are higher chances they will prefer your blogs over your counterparts that boost your ranking.
For SEO posts, alt-text is crucial. Any article must have images to be interesting and readable. But how might we use images most effectively? Simply include significant keywords in the title of your image and the blog's meta description. Images that have "alt-text" improves chances to rank highly in search results.
Long paragraphs make the article look dull. Therefore, short paragraphs of 2-3 sentences to break dullness is highly advisable.
If so far you were only concentrating on writing blogs that your audience will love, start writing content that even Google likes. SEO posts are a way!
Unless you have fulfilled the criteria Google has pitched to rank the blog, driving a lot of traffic to your website will be a hard nut to crack. If you still think SEO optimization is tough, follow these tips and your chances of being #1 on SERP will go up.