“The global online travel booking service market size was valued at USD 519.1 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.0% from 2022 to 2030.”
If you want to expand your hotel business, robust digital marketing for hotels can’t be overstated. The strategy can help you have a global reach and connect with your audience on a larger scale. But what are the best digital marketing ideas for hotels that can help you make a special place in the hearts of travellers? Here, we will share the best digital marketing strategy for hotels to help you outrun your competition and maximize profit.
Digital marketing for hotels is the method, or, say, a marketing plan, to reach out to potential customers with the help of online channels and digital communication. When travellers search for hotels online, they should be able to discover your hotel without even knowing that you exist. The end goal is to generate maximum hotel bookings and boost ROI.
Investing in a good idea for digital marketing for hotels is a no-brainer. From reaching a wider audience at the right time to maximizng your profit, the ball will always remain in your court. With 4.6 billion active Internet users worldwide, accounting for 59.5% of the global population, the online space offers unparalleled opportunities for hotels to connect with diverse audiences. Therefore, if you are not serious about implementing it yet, think again.
Here are 8 best strategies to level up your online presence game for hotels.
If you think a direct booking website is all that would work, the answer is no. You should have a website that’s attractive and stands out from the rest. Your website should be user-friendly, it should cover interesting topics that your audience would want to know and read about, and most importantly, it should be SEO optimized.
Creating listings on popular Online Travel Agencies (OTAs) is an effective strategy to enhance visibility for hotels. OTAs attract a significant number of monthly visitors, making them an effective marketing tool.
Around 74% of international travelers use OTAs to research and book various aspects of their journey.
To reach a global audience, hotels should create listings on well-known OTAs like Expedia, Booking.com, and Hotels.com. Always consider the market coverage of each OTA as some may be more prevalent in specific locations.
SEO helps in ranking your website, and the higher your ranking, the more people are seeing your advertisement at the right time and at the right place. Backlinks here can be super beneficial. The more backlinks you have, the better your chances of ranking higher and being recognised as an authoritative website.
There’s a popular misconception that e-mail marketing doesn’t work anymore. The reality is, users still engage with emails, and 49% of the users also said that they prefer receiving emails from their favorite brand. Therefore, make a relevant hotel email strategy and it can be a game-changer for your business.
Here are some potential elements to incorporate into your email marketing communication:
Remember, personalization and segmentation based on guest preferences and past behaviors can significantly enhance the effectiveness of your email marketing efforts.
Travel blogging is a very trending subject now that’s really winning audiences from all over the world. It’s a great opportunity to connect with people who love to travel and could be your potential customers. Blogging allows you to provide deep information on multiple topics for people who would love to learn more about places, travels, and stuff.
It doesn’t end here because people exploring your blogs have a chance of wanting to know more about your services and offerings as a hotelier. Also from SEO point of view, blogging plays a major role to rank on Google.
One of the best digital strategies that’s most effective in the current era is influencer marketing. These influencers are popular on social media with a strong audience base, which can be your best medium to promote your hotels and services. Recently, this practise has been proven to be very powerful in letting a larger audience know about you.
These influencers also share some referral links or code through which travelers can book their hotels, which boosts your sale.
“According to Nielsen’s research, 84% of consumers say they “completely or somewhat trust product recommendations from those around them like friends, family, and coworkers.” Around 80% of the customers read reviews, which also works like word of mouth for your business.
Therefore, there’s no best digital marketing strategy for hotels like words of mouth for your business. Encorage your guests to leave reviews.
Incorporating Google Hotel Ads into your digital marketing ideas for hotels can give amazing results. Unlike traditional Google Ads, Google Hotel Ads eliminate the need for keywords or ad copy. These ads are strategically designed for the bottom-of-the-funnel users who are actively seeking to book accommodations for their upcoming trips.
With Google Hotel Ads, your property will only appear to users whose search queries match your offerings and availability. This targeted approach ensures that you're investing your advertising budget efficiently, reaching potential guests who are highly likely to convert into bookings.
Digital marketing for hotels plays a very important role in generating revenue. Of course, there is endless competition in the market when it comes to hotel business, but guests today rely heavily on online means, and staying relevant and visible there can be a game changer. Catering to your guests needs right from creating a user-friendly website, easy booking options, to quality services, leaves no chance of you lacking behind from your counterparts.
Therefore, use these digital marketing ideas for hotels in the best of their capabilities and come out a winer. Take a step further in the industry above your competition.