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How To Do Keyword Research For SEO?

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Keyword Research

The widely adopted Keyword Research strategy of Search Engine Optimization is known for its effectiveness as the benefits of this online marketing practice when consistently applied are vast. Digital landscape keeps on evolving with each passing day but SEO has come out to be useful every day. SEO optimise your web pages to increase their likelihood of receiving massive amounts of organic traffic by catering to user’s needs through quality content and satisfying user intent.

The Best SEO Company makes certain that your business website is in the good books of search engines and delivers a high rank to your web pages in search for the relevant keywords.

The selection of the keywords makes an integral part of every search engine optimization campaign as choosing the right ones can deliver unprecedented organic traffic, quality leads and elevated conversions with greater brand awareness and online brand visibility. Let’s understand why keyword research is crucial and how it impacts the business you receive from your digital brand.

What is Keyword Research?

Keyword analysis or research makes one of the fundamental pillars of a result-driven, robust SEO campaign. Keyword Research is the process of brainstorming and discovering search terms (keywords) which are generally entered by the users on different search engines to learn about certain products and services and to purchase them if need be. The primary aim of keyword research is to sieve through the diverse keywords that users enter in the search box to come up with a list of relevant words that your ideal customers are typing for discovering businesses, products and services like yours.

Importance of Keyword Research?

No one can negate the power that the words in the right context hold to meet a brand’s marketing ends. However, you would be surprised to find out the crucial role words play in SEO so much so that they hold complete power over your website rankings on the web. The right keywords when researched well and strategically placed in the content deliver a high rank on search engines and let your digital brand be found by your prospective customers. Similarly, when you target the wrong keywords, they bring the traffic that’s not fully aligned with your objectives and thus, it bounces off from your web pages as quick as it lands on your website.

Keyword research is a necessary step in SEO as it provides vital information about the market trends, tells what people are actively searching for, how much competition your industry-relevant keywords garner and helps SEO professionals forge an impactful content marketing strategy. It is needless to say that keyword research is central in increasing organic search visibility, improving website rankings and the organic traffic generated. Of the various steps in an SEO strategy, the leading providers of SEO Services make it their first priority to conduct a thorough keyword research.

How to do the Right Keyword Research for SEO?

Here is a rundown on how to do the right keyword research for SEO to attract potential customers on your website.

  • Make a Topic List Relevant to Your Business

    Start with creating a spreadsheet of the topics you want to rank for in the search engine in terms of ‘generic bucket.’ Five to ten topics are enough, and then based on these topics, get some specific keywords.

  • Start With “Seed keywords”

    Seed keywords means one or two words. It’s the beginning of the keyword research that should be on point to draw the best outcomes. Seed keywords also help you with your competitor identification that plays a key role in finding quality keywords. In fact, all the keyword research tools demand a seed keyword, relevant to your niche, to generate a list of keyword ideas. .

  • Expand Keywords & Listen To Your Users

    You must have been already doing this, but it’s a gentle reminder. Always keep how customers will find you in mind and let your keyword phrases revolve around that.

  • Use Keyword Research Tools

    These tools are very important to find all the keywords that your topic must have in it to get customers to visit. It’s not at all advisable to use keywords on your own. These keyword research tools are the right approach. We will be telling you about the best five keyword research tools in the same blog.

  • Analyse, Understand and

    The steps above will get you more keywords than required. By understanding what your niche is, how the topic should flow, what your competitors have covered, what not covered, search volume, keyword difficulty, etc., you will finalise the keywords ready to be inserted in the content. Never overstuff keywords.

4 Important Keyword Research Metrics to Lookout

These below-mentioned four keyword research metrics are very important that should be considered while choosing the right keywords for your website SEO.

  • Keyword Relevance

    Targeting keywords which do not pertain to your specific business goals would just be a massive waste of time and effort. Even out of the various industry-related keywords, there would be only some specific ones that appropriately justify the ends you are trying to reach with your SEO campaign. Thus, keywords relevance positively becomes one of the most significant factors for attaining not just traffic but conversions from the site. Prioritise quality over quantity when it comes to keywords and get results from the SEO services employed in no time.

  • Keyword Competition

    It is common for relevant industry-related keywords with high search ability to have high competition. The SEO Company in Delhi you hire takes in the business brands who are outranking you for the keywords and phrases you have shortlisted and makes a robust strategy to beat them to the top rank. Thus, competition analysis makes a huge part of an SEO strategy. Those who want to vet their competition can simply Google search their shortlisted keywords with personalisation off and see the online competition that crops up. That’s the layman way to do competition analysis. The Best SEO Company in Delhi utilises the latest tools and tactics to analyse the industry competition.

  • Search Intent

    You don’t want your situation to be like traffic, traffic in massive amounts, no leads to show as ultimately what businesses want are sales from their digital platform. This is why factoring in search intent takes a crucial position. There are primarily three main categories of search intent: informational, comparative and transactional. To build an excellent, result-driven SEO strategy, the leading provider of SEO Services utilises a hub-and-spoke model which maintains a good balance of informational as well as transactional keywords for a healthy amount of organic traffic that converts to be driven to the site.

5 Best Keyword Research Tools in 2022

Here’s a compiled list of top 5 keyword research tools you can use in 2022 for SEO.

  • SEMrush
    Semrush is one of the best keyword research tools on the list, you can rely for quality keyword research on this tool. The best part is that, unlike other tools, it won’t bombard you with a list of keywords, rather suggest around five to ten best keywords. Sorted and simple!
  • Ahref
    Ahref is yet another popular tool content creators and SEO pros are using in 2022. It gives an elaborated keywords list based on clickstream data.
  • Google Keyword Planner
    The Google Keyword Planner tool lacks in functionalities but still holds a prime spot on the tools list. Why? The data directly comes from Google.
  • KWFinder
    Why is the KWFinder keyword research tool so popular? Because KWFinder offers an attractive list of features. What else? You can easily find keywords with low SEO difficulty. For beginners or freshers, it’s a good start.
  • Uber Suggest
    Ubersuggest is a powerful SEO tool for keyword research that shows keywords search volume, CPC, competition data & more. It not only shows data related to keywords on Google, but also YouTube, Amazon, and more popular sites.


By conducting right keyword research, we begin to catch sight of content gaps and opportunities that are present in the subject matter that’s already out there. Hence, keyword research becomes indispensable to fully comprehend the search demand landscape. After an effective keyword research, the fun begins as the results are drawn in.