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8 Essential On-page Factors For Fast Impact in SEO

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8 Essential On-page Factors For Fast Impact

Today almost every business expects to see their brand at the top of search results. Businesses need to understand that acquiring that position takes time and optimizing your website as per Google's ranking factors. If you want fast results, you need to prioritize your on-page optimization. On-page SEO means tweaking your website to improve user experience and inform Google about your website that will drive better ranking and conversions. Companies generally focus on off-page optimization, as a result they fall apart. But the fact is, it won’t yield better results as on-page SEO.

If you don’t want ‘No Results Found’ when you search your website on Google, begin optimizing your web pages gradually. Optimize each page keeping on-page elements in mind. Your efforts will definitely pay you off. Work smartly if you want your page to rank. Google considers various factors to determine whether your website is apt to go or not. And for this, consider these 8 essential on-page factors to get higher rankings, increased visibility, and more organic traffic to your web. This blog post will walk you through some of the basic yet crucial factors one must consider that will help you rank.

Top 8 On-page Factors You Must Know

As you know, Google ranking algorithm changes constantly, optimizing your on-page elements will give an extra boost of ranking. Keep reading to know more about these factors and get faster results. 

Meta Tags

Title tags and meta descriptions inform search engines and users about your website. It defines each page's content, including how it connects to the user's search query. They can be a strong "hook" on the search engine results page. During SEO website auditing, you must prioritize clarity and relevance to produce compelling title tags and meta descriptions for SEO. 

To start with, create brief titles that appropriately reflect the page's content, including relevant keywords. Don’t forget to give a concise yet compelling overview of what users should expect from meta descriptions. Also ,emphasize the value and solution (or product) that your page provides.

When Writing Title Tags

  • Place primary keywords towards the beginning of the title tag to capture the reader's attention. 
  • Write naturally for visitors and avoid keyword stuffing. 
  • Avoid duplication. Each page should cover a distinct topic, hence a unique title. 
  • Keep it between 60 to 64 characters, or as many as possible, for a 512-pixel display. A title longer than that will be removed, leaving an ellipsis "…." 
  • Make it compelling. Your title tag should encourage people to click on your page. 

When Writing Meta Descriptions

  • Aim to pique readers' curiosity. Provide enough information to explain the page without ruining the reader's interest. 
  • Include a call to action (CTA) in your meta description to give your reader specific instructions on what to do and what benefits they will receive. 
  • Make something click worthy, not clickbait. 
  • Keep your meta descriptions between 150 and 154 characters. If the length exceeds the maximum number of characters, search engines will remove it.

Heading Tags

Organizing the content on a web page with a heading hierarchy is critical for improving user experience. It makes it easy for site users to go through the information and understand the context. Google analyzes your page's readability based on the structure of its headings. 

Proper headings improve the readability and understanding of your website's content. Adding targeted keywords to your heading is a no-brainer. From an on-page SEO point of view, using proper header tags allows search engines to better understand your content's topic and how it connects to a user's search query.

Every page should have only one main heading that uses the H1 element. Subsequent headings should use H2 tags and sub-points with H3 or H4 tags. Headings are a helpful approach to include keywords. Therefore, it is better to use the primary keywords in the H1 tags and the secondary keywords in the h2 tags.

SEO and User-friendly URLs

When you search for something on Google, you've probably come across websites with URLs like "..index.php?p=367594". To be very honest, this URL structure means nothing. It is frequent in e-commerce platforms. However, they are not intuitive or user-friendly. So, how can you make it SEO-friendly? Here's what you can do to help humans and search engines know about the page: 

  • Include keywords in URLs that define the page. 
  • To prevent broken links, separate words with hyphens rather than spaces. 
  • Canonicalize several URLs that serve the same content or redirect old URLs to the new ones. 
  • Use your keyword research for that webpage to create the URL slug.
  • Try to compress lengthy URLs (100+ characters) to less than 70 characters. 
  • Use one domain and subdomain.
  • Write in lowercase letters.

E-A-T Theory

If you own a website and it's not on the first page of search engines, it is time to rethink. Understand why your website lags even after putting in so much effort. If you are worried about the rankings, it's now the time to make changes to your website as per Google's algorithm E-A-T. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is one of the aspects in which Google determines how valuable your content is.

"EAT" is the framework that Google has been using for a long time to evaluate content providers and websites as a whole. Google has always prioritized high-quality content. It wants to ensure that the sites deliver high-quality content that aligns with users' search intent. Websites with relevant content are rewarded with better rankings on the SERPs, whereas websites with "iffy" content are typically on the fifth or sixth page—and that's fair enough! 

Hence, if you are a content creator, you should have expert knowledge on a specific topic. Also, you should be accountable for your information. Others consider you a source of authority, such as other websites linking to yours and verifying your reliability. Most importantly, you must ensure your website and its material are reliable and current.

Internal Linking

Internal links, a simple yet potent on-page SEO optimization technique, are a game-changer. They assist visitors in discovering related content while they explore your website. The text that forms these links, referred to as 'anchor text', can include your target keyword. Let's explore the two internal linking optimization rules that can significantly boost your website's SEO:

  • Optimize anchor text using your target keywords or semantic terms (avoid general calls to action like "Learn More").
  • Choose your link placement carefully.

Internal linking optimizations are an easy way to sell your products or services to prospects through anchor text optimizations. Most companies support adding links from top-of-funnel content to bottom-of-funnel content, especially if your site contains both "I want to know" and "I want to buy" content.

Image Optimization

Adding images to your web pages is the perfect way to increase the visual appeal of your web pages. But don't freak out on our website developers if your website's loading speed is slowing down. You can employ various practices to increase its speed without compromising the image quality. The only way to do this is by optimizing images. 

When adding images to your content or web pages, remember to include image alt-text. This seemingly small piece of information plays a significant role in your website's visibility. It tells Google what this particular image is about, opening ranking opportunities to appear in Google image searches. So, don't underestimate the power of alt-text in boosting your search engine ranking!

Here are seven tips for optimizing images:

  • Resize Your Graphics: Images with higher resolutions and larger dimensions slow down your website's performance.
  • File Names Matter: Use keywords at the beginning of the file name, separated by hyphens.
  • Don't Skip The Alt Tags: Search engines use alt tags to index your photos, so don't skip them. Use 10 to 15 terms to describe the image.
  • Make It Mobile-Friendly: Make sure your photos are responsive like webpages.
  • Optimize Image Titles: Create a keyword-optimized image title.
  • Use Unique Images: While stock photos are a convenient option, they lack the uniqueness that can set your website apart. So, whenever possible, use your own photographs. This not only adds a personal touch to your website but also enhances its uniqueness, making it more appealing to your audience.
  • Use Site Maps: Sitemaps tell search engines about your pages and website structure.

Schema Markup

By implementing structured data or schema markup, you're not just adding a code snippet to your website. You're providing structured information to search engines like Google, which can significantly boost your click-through rates. Pages with structured data are more than just interesting and appealing to searchers- they're a powerful tool for enhancing your SERP presence. Mastering schema markup can make your site visually appealing, useful, and likely to generate significant traffic. 

Incomplete structured data may indicate that you are missing out on crucial organic SERP presence. Structured data can be presented in the following formats:

  • Ratings 
  • Local business information 
  • Books Articles 
  • Movies Events 
  • Job Postings 
  • Courses 
  • Star Ratings 
  • Recipes 

In short, schema markup allows Google's bots to better understand the purpose and structure of your content, making it easier for bots to crawl and index your sites and, as a result, improve their knowledge of your page content.

Website Architecture

You would have noticed the website is flooded with many advertisements and popups, making it harder for visitors to find the information. Visitors then choose to leave your website, leading to an increased bounce rate. Poor website design, difficult navigation, the use of unappealing colors, and other factors can all contribute to this. Visitors will leave if your website is overloaded with commercials and fails to perform well, be it the low loading speed of the website.

If that's the case, you need to change your strategy. A heavy website with distracting elements, unclear content, many advertisements, poor site navigation, or a low loading speed can appear annoying and encourage users to leave. 

During the website-building process, most designers and developers overlook SEO factors. Search engines use the site architecture to determine which pages are most significant. A well-structured website with hierarchical navigation allows search engines and users to find and navigate information more easily. 

Hence, attention to your website's overall structure and organization can improve the user experience, resulting in faster conversions. Also, Google is now prioritizing websites that provide a mobile-friendly experience. So, a responsive design, simple and easy navigation, and fast loading page speed will elevate your website architecture.

Bonus Point

Keyword Placement and Keyword Cannibalization

Well, SEO revolves around keywords. If you want your website to outrank, you need to place keywords strategically within the content so that it works. Writing quality content is fine, but it is not necessary that it will rank. Here comes the main part. The most essential part of on page optimization is placing right keywords in the content without keyword stuffing. 

A human-written content generally contains a number of focus keywords and related LSI keywords. BUt, if you are writing SEO-friendly content, you have to be very conscious. It’s more than just filling in the keywords. You should know where to place your target keyword intentionally. As discussed earlier, Google ranks those pages that impart value to the users’ search intent. 

Therefore, being a content writer, you should follow E-A-T guidelines. It says your content must provide valuable information to the users, readable, factual, and should be of average length. Also, be careful about using the same keyword on the same page. Besides this, avoid targeting the same keyword on different pages, as it could result in a Google penalty. 

Also Read: Which On Page Element Carries the Most Weight for SEO?

Wrapping Up

On-page optimization is an on-going process. It will increase the chances of getting found on top search results. All you have to do is optimize your web pages or content regularly to improve rankings. It is better to seek assistance from an SEO expert. If you are new to this ever-evolving digital marketing industry and want to drive organic traffic to your website, Cyberworx Technologies is right there for you. Our team of SEO professionalsare well-versed with the on-page elements and know how and when to optimize web pages for improved rankings. So, feel free to connect with us and get better results quickly.

Also Read: Why Are SEO Services Significant For Building A Digital Brand?