Do you want your brand to be discovered by a vast number of people online? That's the goal of every digital brand, isn't it! However, it is the efforts you take and the investment you make in ruling the search that counts. As high as three-fourth of online searchers, seeking information about various things of their interest, won’t go past the first search engine results page (SERP). This fact sheds light on the essentiality of availing SEO Services for brands as the web pages that rank high get major business.
Search Engine Optimisation involves a set of practices that collectively work to help web pages gain exposure. It helps attain a high ranking in search engine results which delivers the desired outcome of better brand discovery and recognition.
The efforts of an SEO Company are directed to make the web pages appear among the top rankers for select keywords with the intention of driving organic traffic to the site, uplifting site's visibility, building brand authority and more. The businesses of diverse sizes avail SEO services as it is one of the most effective ways to have incremental growth in the conversions online while facilitating sales offline.
The main purpose of getting a digital presence for brands is to have an expansive customer reach via the online platform. Although for web pages to be found digitally by a major chunk of the audience, they need to be indexed on search engines and ranked highly for industry relevant keywords.
SEO is a blend of many techniques and tactics which help search engines find sites, tag them as trustworthy and present them in the results when users search with relevant keywords. To comprehend how sites are optimised for search, one needs to understand how search engines function.
The search engines employ complex algorithms to access and organise information and on the basis of its assessment, it prioritises web pages. Search engines gauge your site on various parameters such as the quality, relevancy, and accuracy of a page. It takes into account the factors such as responsiveness, loading speed, design appeal, navigational ease and more which create the overall UX of the site.
Over the years, marketing has evolved and grown and so has the fierce competition in the digital landscape. It is vital to keep in mind that your competitor is only one click away and hence, your web page optimization practices need to be in perpetual motion because if your site ain't at the top of the stack, it would be lost in the middle and won't be discovered by your prospective customers.
Since more than half of the website traffic (53% to be exact) comes from organic search, SEO has become the most effective tool to attract customers that provides substantial Return On Investment. The bottomline is that you would lose customers if your online business can't be found among the results on the first page. Thus, your site would have slim traffic and few conversions which defeats the whole purpose of getting digital business presence in the first place.
The SEO practices are majorly aimed at improving website ranking and brand visibility. It can substantially uplift your business sales as it counters competition big time and performs exceptionally well in building brand awareness.
Over 40,000 search queries are entered every second, more than 3.5 billion searches happen per day and 1.2 trillion per year. Search engines present the commonest medium for people to discover new information, products, services and businesses. Thus, smart businesses recognise the power of leveraging search in building a vast customer base and increasing business revenue.
Though you have gained a firm understanding of all that SEO entails, it can be quite a tough task to implement the optimisations correctly and efficiently and gain credible results. Delegating the job to a competent website SEO service provider is a better idea as then, you would no longer have to deal with meta tag how-tos, SEO audits, Google algorithm updates and more and can focus on other essential aspects of your business such as expanding your product range and clientele.
Choose CyberWorx as Your Trusted SEO Partner
The marketing that works doesn't feel like marketing at all. CyberWorx Technologies is a leading SEO Company in India that recognises this and markets brands on search engines in such a way that the prospective customers feel naturally attracted to the brand due to their aligning values. We take the organic traffic on your website from good to growing by running robust SEO campaigns. Connect to CyberWorx to avail top-notch SEO services and drive revenue to your business.