Digital arena is no longer just a source of getting accurate information but has become a part and parcel of people's lives. It can't be ignored that people have come to rely on the online world for everything from entertainment and fact checks to shopping, work and study.
Digital Presence - A Necessity for Businesses
You would be amazed to know that 76% of people look for an online business presence to familiarize themselves with the brand before going on to do business with them. This warrants a high probability that your offline brand has already started losing business to its competition online. Thus, the business owners, satisfied with their offline business presence, need to rethink their stance by taking a glance at the marketplace that has evolved into a digital space.
